Waking the political giant characterised by the British Government was the overwhelming theme drawn from three days of BIG Conversation at The Meetings Show which took place at Olympia, London, on a remarkably high note – against all the odds posed by public transport strikes.
“We encountered an amazing number of people interested in the development of the Institute of Event Management, many of them wondering when the Government’s approval – thanks to the IEM’s recognition as a “legal entity” – would be matched by some appropriate financial support,” said IEM Chair Susan Spibey.
“A lot of visitors to the Conversation Zone operated by the IEM in partnership with EFAPCO – the European Federation of the Associations of PCOs – welcomed the development of a professional qualifications and lifelong education system dedicated to the meetings and events sector, one of the highest-yielding sectors in the British and global tourism sector.
The surreal, provocative, informative and entertaining Visual Minutes illustrated on-stand by three CreativeConnection artists every day, were hot debating features among exhibitors as well as visitors,” Susan Spibey added.
“Eventually, the Institute’s British formation could well become a blueprint for European, even global, networking. We were delighted to take part, earlier this year in the joint ThinkFORUM organised in Athens by EFAPCO and its Greek member association HAPCO. And it was logical to have EFAPCO involved in the Meetings Show discussions.”
EFAPCO Vice President Piotr Wilczek, from Poland, agreed: “There is great potential in our two organisations working together to develop European perspectives. Our Federation has been working on a pan-European educational research programme for some time and our member associations have been helping to develop certification programmes for congress and event organisers. The IEM model is evolving as a great complement to these activities.”
The eye-catching Mural Minutes developed by the CreativeConnection artists, offered a zany collection of visuals based on stand visitors comments, opinions, even offers of help in the IEM’s development.
A collection of hot questions, which attracted plenty of excellent answers. Did visitors know about the IEM? Was it important to have a qualification from a recognised professional body? Did having a degree in event management make it easier to work in the sector? Would visitors like to be part of a global network of recognised professionals? The Minutes illustrate these issues and many more.
The IEM and EFAPCO representatives were certainly wowed by the CreativeConnection’s input and interpretations. It is a communication and graphic facilitation agency made up of artists, visual facilitators, coaches, animators, producers, trainers, digital strategists and consultants.
CreativeConnection’s core strengths include visual scribing and graphic facilitation and these are infused into everything the team undertakes with a focus on ‘Transformative Narrative’. The key to success is their ability to listen, record and then visualise.
The team delivers a range of services that cover a variety of needs, designing bespoke packages that incorporates a range of services to maximise and achieve project objectives, ensuring maximum engagement with the audiences. Key services include: animations, visual minutes, consultancy, training and away days.
“Visual communication is a proven way of enhancing business communication and our creative thinking and visual scribing can help clients achieve this.We believe story is the sole source of creativity, conflict, imagination, change and engagement,” said CreativeConnection’s Training Manager & Artist, Jess Harvey.
“It was great to work with Susan and her colleagues from the IEM. We captured and engaged in some great conversations tackling the need for the recognition, knowledge and standards-setting that the Institute will provide within the events industry.
“We wanted people to share knowledge, skills and best practice, and to create a network of professionals to gain and provide support for one another in the future development of this ever-evolving career sector. I look forward to seeing the next steps of the journey, and hope that we’ll get to work with IEM again in the future.”